Getting Centered in the Mad Mad World of Disney
Hello, my Mickey-eared gurus! I just got back from Disney and, wow, what a fun place to set out and look for marketing ideas. That mouse is really on to something. First off, “pop-up” retail has set in at the happiest place on earth. Disney has always done a fabulous job at advertising to customers according to “land” that they are in. However, I think this “pop-up” retail could even be taken a step further and pop-up inside the lines. Think about it, Disney guests are in line for an average of 45-75 minutes...
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