Our Marketing Guru killed it at The Monterey Conference Spring 2018; Let's Review How To Add Value To The Common Area.Read More
This is the BEST Retail Blog we have come across in 10 years thank you Francesca Nicasio.
One of the best ways to get inspired in your retail business is to see merchants like yourself who are killing it. So for this post, we’re putting the spotlight on retailers that are doing a great job at running their stores.
We handpicked a number of retailers (mostly SMBs) from various industries and highlighted some their successful business practices in this post.Read More
With the year coming to a close, I find myself struggling to find a topic of interest to write about. As I reflect on 2017, I realize CMA fired more clients in 2017 than we hired. It takes confidence to let a client go, but with a sharp vision for your business you know exactly where you are going and how to get there. If you have the wrong clients it is a hazard to your company’s vision and mission. If you have the proper clients the world is your oyster. It is funny to sit down with friends or family when they ask how things are going and I say, “I fired a client today”.Read More
A million years ago when I first began my career in marketing I was a sales representative for a local CBS affiliate in Santa Maria, California. The General Sales Manager paid for each of his sales associates to take a Dale Carnegie Sales Course. I was really bummed! The last thing I wanted to do was spend my nights attending a seminar for six weeks straight. This was my free time and I didn’t want anyone telling me I had to take a sales course. I realized I had no choice but to suck it up and make the best of it.Read More
With words like tweet, blog, unfriend, and engage becoming part of our everyday verbal communications, it seems obvious that social media is mainstream. There are currently over 2 billion users on Facebook. So, with all this seeming so common why is it still such an ongoing task to communicate the social media message to our clients?Read More